Soulpreneur Scaling Stories Podcast: 28. From Speech Therapist to TikTok Strategist & Content Marketing Maven + Business Mentor | Sarah Weiss

Ever wondered how a speech therapist pivots to become a content marketing maven? Sarah Weiss joins us to share her remarkable transformation from therapy sessions to TikTok trends, offering insider scoop on her journey peppered with adaptable strategies and real-time coaching insights. Sarah’s passion for accessible and authentic mentorship shines through as she discusses her pivot from niche podcast listener to a global business guide, emphasizing the value of proper pricing that doesn’t compromise client’s financial health.

Change is not just inevitable; it’s the lifeblood of a thriving business. Throughout this episode, we navigate the tumultuous waters of digital marketing, exploring the implications of a potential TikTok ban and the paramount importance of content creation skills that transcend platforms. I recount my own strategy shifts and the resilience of a fitness industry client who had to rethink their approach to marketing, offering a testament to the power of adaptability in the face of change.

Lastly, this dialogue with Sarah is a rallying cry for action over perfection. We delve into the liberating philosophy of launching ideas when they’re ‘good enough,’ embracing the learning curve that comes from audience feedback. The episode culminates with the empowering reminder that progress is not a final destination but a journey marked by continuous growth and improvement—a message that resonates with entrepreneurs at every stage.

Connect with Sarah:
www.instagram.com/onbrandbysarah/
www.tiktok.com/@onbrandbysarah
www.youtube.com/@onbrandbysarah
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🎧 Podcast produced and edited with love by @FerAssists 🩵

Transcript

Andrea Elibero: 

Andrea here, your host and passionate business coach and scaling strategist for Soulful service providers and coaches. Welcome to another episode of Soulpreneur Scaling Stories. Have you ever wanted to look behind the curtain of your fellow entrepreneurs business to see what actually went into scaling it? Well, you are in for a treat, because that’s exactly what we are doing here. In each episode, we will be uncovering the truth, the lessons and the stories behind what it truly takes for solopreneurs to scale their businesses intentionally. I’m hoping that their stories will help you to unlock the true potential of your business so you can create your own soulful, abundant and aligned laptop lifestyle through intentional scaling.

Andrea Elibero: 

So, whether you’re just starting out on your scaling journey or you’re a seasoned entrepreneur seeking inspiration, this episode has something incredible in store for you. Are you ready to rise, grow and create a business that fully supports your dream life? Well, let’s dive in. Before we begin, make sure to hit that subscribe button so you never miss an empowering episode filled with real stories and soulful insights. Hello, hello, Welcome to Soulpreneur Scaling Stories. Today we have Sarah Weiss, business mentor and content marketing strategist. She is going to share her story with us. Welcome, Sarah. Thank you for joining us today.

Sarah Weiss: 

Thank you so much for having me.

Andrea Elibero: 

Yeah, please introduce yourself and tell us what your business looks like today.

Sarah Weiss: 

Yeah, so my name is Sarah Weiss, or On Brand by Sarah on the social media streets. I used to be a speech therapist, listened to business podcasts on my way to work and it was not, oh, maybe I could do this. It was like, oh, I’m going to do this and I did it, and right now my business looks like business mentoring, content coaching. I have a big specialty in TikTok, but it did not always look like that.

Andrea Elibero: 

So what are the offers that you’re doing? What are you focusing on right now in your business?

Sarah Weiss: 

Yeah, so my biggest offer right now is my one-on-one Telegram coaching, which, if you guys don’t know Telegram it’s like the same as a Voxer or a Slack or essentially somewhere where clients can come and voice message me, text me, send me videos and they can get real-time feedback on what they’re doing. I have tried so many different offers and I mean we can totally talk about that here.

Andrea Elibero: 

This is the perfect podcast to do it but I find that when people get real-time feedback on what they’re doing, like that’s where the magic happens so they’re like in the middle of creating their thing and like, hey, sarah, can you look at this and tell me like whatever, and then you give them their feedback.

Sarah Weiss: 

Yes, like I will literally have people in the middle of editing a TikTok, send it to me and I’ll be like, okay, this is great, let’s switch the text on screen hook and, like this is way too wordy, let’s chop out this part, and then they post it and it’s like there’s such beauty in that because it’s like how amazing to like, in the moment as you are in creation, to be able to get that feedback.

Andrea Elibero: 

Yeah, 100%. And then you also have a membership. Yes, I know, because I am a part of it.

Sarah Weiss: 

Yes, so I have a membership and it’s grown and evolved, but it’s really focused on business owners who use organic marketing. So that’s any marketing that you do that does not have to do with paid ads, and I send out content reports with 10 video ideas a week. We have a private community. We have monthly live calls, so it’s really like I like to think of it as like a home base for business owners to come and like get their fill of whatever they need to get, because you don’t have to make a high ticket investment in order to be in community and get the support you need.

Andrea Elibero: 

And I will say that, yeah, and I love this aspect and because it seems to really align with your values, and I remember I have seen you posting previously that was not current English, but you know what I mean that people say you should charge more for it and you’re like no, like I’m going to serve white people, I’m going to charge what I want to charge, because that’s what feels good to me.

Sarah Weiss: 

Yes, yes, and let’s talk about that a little bit more. So I mentioned I used to be a speech therapist. The word accessibility to me, in every sense of the word, means everything the way that people can consume my content, the way that people can access my support financially. Don’t get me wrong. I have a very high ticket VIP weekend. But I don’t believe that in order for people to get my support and get into my world, they need to risk their groceries for the week. That just doesn’t align with me, and so I created this offer very early on in my business, when it was probably costing me more to create it initially than the amount of people inside. But it has always felt like a big F, yes, to me it’s always felt so good and just like going off the, the feeling. I mean I don’t know how many people are a little woo woo here, but like for me people.

Andrea Elibero: 

Yeah, this is the podcast for me energetically, like.

Sarah Weiss: 

It just feels so good and fulfilling, and so that’s my cue to like keep doing what I’m doing.

Andrea Elibero: 

Yeah, 100%. And I feel like also in the coaching industry especially, there’s all this pressure of like you need to charge $7 gazillion to offer you know like what to just have people around you and you’re like in what world, you know, and it’s like you’re almost made to feel bad about yourself if your offers, if you have accessible offers, because you’re not good enough or you’re not advanced enough, you’re not seen as I don’t know whatever and that’s a bunch of crap, you know like that’s like insane to me.

Andrea Elibero: 

So it feels really good to help people at whatever level feels good to you, you know.

Sarah Weiss: 

Totally. And don’t get me wrong, like I have a premium offer.

Andrea Elibero: 

So I have a.

Sarah Weiss: 

VIP weekend, which is where we get 30 videos done in a weekend and I’m editing them for you, I’m scripting them for you. That’s a premium service, right? That’s not like, oh, I’m coming to you to like, get advice on my business so I can start making money. That’s a premium service and there’s nothing wrong with having a premium service.

Sarah Weiss: 

Um, but you there’s duality in it. You can have both. I have a really accessible offer and a very high ticket premium offer and both are okay. Both are morally fine and your people will fall where your people need to fall, yeah.

Andrea Elibero: 

And you’re not confusing anybody. You’re not like it’s very interesting too, because you’re not having this like oh, who do I talk to or who? What kind of business owners am I targeting in your content?

Andrea Elibero: 

You’re able how you talk about it, you’re able to just talk about the actual thing, the actual content, marketing, and you talk to people from from every you know, at all stages of business, and it’s great and and then, like you said, they fall where they fall and what feels aligned with them, and then you actually have something to serve everybody, which is really cool too yeah, thank you.

Sarah Weiss: 

and like that goes to the whole idea of niching down, um, which, like, I don’t believe you need to niche down based on who you work with. I think and I know this is such a cheesy saying, but, like they say, the riches are in the niches, even though I call it a niche, but like just to make it rhyme, right, I think if you have a very tailored form of expertise or a very tailored service, you can work with whoever the F you want to work with, as long as your service and your transformation is so crystal clear, like that’s essentially where your niche is going to fall in right, and then you can have, and then you can be creatively fulfilled in the sense that, like this, I can work with anybody, but the transformation is going to be steady across the board.

Andrea Elibero: 

But your niche is in it’s very specific, it’s in content marketing you know, so it’s like there’s no question there.

Sarah Weiss: 

Right, exactly your service, not your people.

Andrea Elibero: 

Yes, yeah, totally Okay. So I have two competing things that I really want to talk about, and they’re both battling within my brain, so I’m going to let you choose your own adventure. We’re going to do both, but which one do you want to talk about first? One is you know, we have to talk about the TikTok ban situation and how this affects your business Like this is not a surprise, right? And then the other one is let’s talk about your actual business journey. So which one do you want to go to first?

Sarah Weiss: 

Let’s get the TikTok ban out of the way. First because I feel like that’s what people listening are going to be like. Talk about that one, Right.

Andrea Elibero: 

All right, let’s do it. So tell me what’s your story around this? Give me your spiel. Tell me all about the TikTok ban.

Sarah Weiss: 

Okay. So here’s what I think is going to happen. Tough ban Okay. So here’s what I think is going to happen. I am not a politician, I am not well versed in the laws and the politics, but okay, let me take you back. When you guys were kids, did you ever hear the Schoolhouse Rock song? I’m just a bill. Yes, I’m only a bill.

Sarah Weiss: 

Right, okay, so this bill needs to make its way through multiple people, as the lovely bill in schoolhouse rock states. Let’s pretend that it does make it all the way to the president, where it needs to go. Okay, first of all, if it does, they have tiktok has months to figure out what they’re gonna do. Right, okay, will they sell it? Maybe will they not. Maybe. I’m not concerned because, well, one my personal take is that tiktok is not going anywhere. If it does, there is going to be a different platform that immediately takes its place.

Andrea Elibero: 

Immediately Does the exact same thing. Yeah, right.

Sarah Weiss: 

Immediately takes its place. However, what I have started to do as somebody that used TikTok as my awareness platform where people discover me, I have the biggest audience on there is I have gone really heavy into diversifying my platforms, which we need to do as business owners anyway.

Andrea Elibero: 

Right.

Sarah Weiss: 

So I have gone really hard On Instagram. I have grown my Instagram audience from 3,000 followers to 14,000 followers in the span of like four to five weeks. Is that normal? No, yeah, that’s insanity. That’s insanity. But let me tell you that it was from repurposed TikTok videos, because everything originates on TikTok. I have gone really heavily into networking and referral partners, so I have just been like preparing in the background, which, like, it’s always good to diversify. But as far as TikTok, like, I do not have one ounce of worry because, again, do I think in my heart of hearts that it’s going anywhere? No, if it does, there’s going to be something that very quickly replaces it and we will all adjust on there. Flexes as a business owner, and something that I always say to my clients and members is if you can have this quality, you will kill it. In business always, which is to be adaptable and flexible yeah, yeah, you could have something working for you for months or years and then one day it stops working.

Sarah Weiss: 

I’m working with somebody right now. Oh my gosh, they were killing it with their paid ads and how they were closing people. They’re in the fitness industry and they said to me yesterday this has been working for years and it stopped working. And I’m like, without sounding insensitive, I’m like it doesn’t surprise me. Right, oh yeah, totally, because things shift and things change and the best thing that we can do as business owners is to be like okay, it changed, it’s inconvenient. Let’s be flexible and adapt to the change.

Andrea Elibero: 

Well, and the cool thing is that all the skills that you have from doing these short form videos are going to carry over, no matter what other thing pops up. You know.

Sarah Weiss: 

Totally.

Andrea Elibero: 

Yeah, so, being the engaging, having all that, these are all things that are important in content period. So it’s not like you’re losing anything. It’s that, yeah, things change. And think about, like Facebook, people used to be all into the Facebook groups and the this and that and then it shifted, you know, and it’s not really. You know, some people still do that, but it’s not really the focus anymore. So so, yeah, totally, things shift and change and you have to be, like you said, adaptable to that. I’m curious. Last thing about this is is with your branding, are you kind of taking or making these like little shifts in your messaging and your branding, kind of away from taking the focus off of TikTok, or are you still like I’m the TikTok queen, because this was kind of like your, your thing.

Sarah Weiss: 

You were like TikTok lady um, I mean, I haven’t really changed it yet. I’m still. I’m still like your go-to TikTok girly. I have definitely made the shift, in that I don’t only help you with your content Like I help you with your business.

Sarah Weiss: 

Oh okay, and it took a lot for me to switch that title on Instagram from just content and marketing to business mentor, because there’s a lot of ickiness in the online space that aligns with mentors and coaches. Um, but my own mentor said something to me that will literally stick stick with me forever, and it’s that you cannot take responsibility for an entire industry.

Andrea Elibero: 

True, you know, the other thing that gives me hope right, seriously, the other thing that gives me hope is that I feel like a lot of these people who are like just real shitty, but they’re being coaches and mentors and not following through with their promises, and are just good marketers.

Andrea Elibero: 

I feel like a lot of these people. You know, they sold so much, especially during like pandemic times, and they got so big. And I feel like a lot of these people, you know they sold so much, especially during like pandemic times, and they got so big. And I feel like now people know, like they’re savvy, and a lot of people are lamenting like, oh, it’s taking longer to make sales, and et cetera, whatever. But this is a good thing, because that means those of us who are honest, who actually help you, who are ethical, who are doing things in alignment, are staying the course and don’t mind that it’s taking longer for people to purchase. Maybe, you know, and and these like we’re going to stay and these other people are going to drop off, because people are not afraid to stay and to call people out, and which they should. So I think it’s actually like I’m hoping and I believe that that the industry will shift to like having these other people mostly fall away and then the good ones like rise up.

Sarah Weiss: 

So I don’t know totally, totally and I feel like it’s already making that shift. So I made a post the other day on Instagram and it was sitting in my Canva for a really long time, but it was something that I was constantly getting messages about in my DMs, which some of you are going to resonate with this a lot, and it was a picture of a very beautiful girl in a blazer and me sitting on my couch in my leggings. Can I curse on here? Yeah, girl in my leggings. Can I curse on here? Yeah, girl, okay.

Sarah Weiss: 

So the title was the hard truth is, people will hire the bitch in a blazer, get unhappy or be unhappy and then hire me because I’m not blind to the fact that sexy branding and constantly being in your blazer and made up that’s sexy because you flock to people who you want to emulate, who you want to be.

Sarah Weiss: 

But the hard truth is and some of the messages that I was constantly getting in my inboxes I invested in X Y Z. I invested in X Y Z essentially the bitch in a blazer and I didn’t get anything that I was promised. And then I come to you and I actually get the shit that I was promised and that’s just how the cookie crumbles. The cookie crumbles, unfortunately, and I’m fine waiting for those people to come to me because I don’t want someone to panic buy from me because they think that I’m going to make things easy or I’m going to make them quick money. No, like I want them to come to me to be like hey, can you actually help me with like the root of my problem so I can go and do this on my own?

Andrea Elibero: 

yeah, that’s what I want. Well, because you want the people right who, like, will actually put in the work and who are invested, and not just, like I want to make this much money per month like easy way. Can you just make that happen? Like no, like that’s not possible. You know, it’s not a thing, that’s going to happen. These people, they lie, they twist the truth, they like like we’re so sorry, I’m just like, it bothers me so much because, also, I’m a certified OBM. I’ve been in the back end of all of these businesses and I know how much work it is and like all the things you have to put together in order to get to the place where, oh, now you’re just working a few hours a week or what you know, like it’s not this like easy path that you can just do in a couple of months, and like I feel like this is what people promise and it’s like I don’t want those people.

Andrea Elibero: 

I want the people who were like, yeah, I’m going to do the work, like I’m obsessed with my business, like I love doing this, you know. And like like that’s what I want to grow and serve people, but like for real, not the like quick right, like the quick wins, like oh, I’m gonna make all this money and do like yes, so yeah and that’s so important too, like I never use the word easy in my marketing ever even if, even if I think something is seemingly easy.

Sarah Weiss: 

I will never use that word anymore. I replace it with simple because I am a firm believer that business is. It’s not easy. You constantly have to work at business, even if it feels easy and flowy quote unquote in a season. Business is like a constant labor of love. It’s right it’s never going to be like set, set it and forget it. Bye.

Andrea Elibero: 

Right, which is why you need to love it, like you need to love what you’re doing.

Sarah Weiss: 

Yes, yes, and so I’ve replaced it with simple, and that has totally changed, like the caliber of people that come into my world because they know they need to put in the work. But I also don’t believe that business needs to be this complicated, funky monkey mess, right I?

Sarah Weiss: 

believe it can be like so simple and so lean. You just have to like figure out what works for you and like test and I like to say f around and find out and then like, and then keep capitalizing on what’s working, like. It doesn’t need to be this like friction.

Andrea Elibero: 

It could be really simple but, it’s not easy, right yeah, we’re on the same. We are. We are made at the same cloth. Obviously, okay, got to look like it. Obviously Okay, let’s rewind. Let’s go back in time and talk about when you started your business, what you were doing and, like, go on the journey to where we are now. First of all, when did you start?

Sarah Weiss: 

Okay, I started my business in 2021. My, it’s so strange how I got here. I started my business by writing cover letters and resumes for people. I love these stories so much like I love these stories come on, yes. And then somebody asked if I could make a logo for them and I said, of course, I could make a logo for you love the confidence.

Sarah Weiss: 

Yes so I made logos in Canva and then somebody asked like, oh, can you make like a few social media graphics? I was like, of course I can make social media graphic. I was just saying yes to everything and I’m actually really grateful for that version of me because in a weird way it it like led me to where I am now. And then I was a social media manager, so I was doing like the full done for you social media management for a very specific niche. So, because I was a speech therapist, I was working with teachers, pay teachers, sellers If you guys are not familiar with that, it’s almost like an Etsy for educators to get like activities or lesson plans or resources and so I was a social media manager for like five teachers, pay teachers, sellers, teacher sellers um, and I needed to pivot out of that niche because I just like to be totally transparent and I love my educators, but like the money just was not there, right?

Andrea Elibero: 

which I totally understand, because a lot of them were still in the classroom.

Sarah Weiss: 

Um, and then I started doing like VIP days, which was like the best pivot in business that I ever could have made.

Andrea Elibero: 

Was it for the same? Was it social media VIP days or something else?

Sarah Weiss: 

Yeah, social media VIP days which is very similar to what my VIP weekend is now. It was a little bit different back then.

Sarah Weiss: 

It was a little bit different back then and then I pivoted into, like the content coaching, and then I realized like I can only scrape the tip of the iceberg with this, because so many people that were coming to me because they thought they had a social media problem actually had a fundamental business problem and I’m like that is totally out of scope for me to touch as your social media manager. But I was like I I want to touch that, like I have. I have grown my own business and I have, at this point, like grown other people’s businesses because here’s what I would do. I asked a few of my social media clients if I could completely for free, essentially like make them a business plan or google doc called like Andrea’s Marketing Musings, and I would literally go through and like fill in the gaps of what they were missing so that their social media could actually start working for them, because their business was now in a model that could make them money Brilliant and literally just them implementing that it started working. And so I’m like, oh, this is not imposter syndrome, this is not a fluke thing, like I’m actually really frigging good at helping people grow their business holistically. It’s not just a social media thing.

Sarah Weiss: 

And so that’s when I was like I am doing myself a disservice and I’m doing my clients a disservice by only touching their social media. And so that’s when I transitioned into, like, the business mentorship and coaching arena, after lots of proof, um, after lots of proof that I could do it, cause I know so many of us are like who am I to touch this? Who am I to do this? But then it’s like, of course you’re the one to do it. You have literally walked this walk, you continue to walk this walk, like, of course you’re the one to do it. Um, and so that’s where I have landed now, in this like business mentorship and content coaching space, where I’m really able to holistically touch the entire business and not just the social media aspects of things. Very cool.

Andrea Elibero: 

So the way you describe it makes the town like this walk in the park, like breezy, like yeah, it went from here to there and there. But I want to take it to you, barb, yeah, and tell me when you’re on this journey, when you think back to okay, I went from here to.

Sarah Weiss: 

Here to here.

Andrea Elibero: 

What are the things that were going on in your mindset or the hurdles you’ve had to come across Like? What are some of these things that you’ve had to overcome in order to be where you are and who you are?

Sarah Weiss: 

Oh my God, so many, where do I even?

Andrea Elibero: 

start. You’re like let me dig on my legal pad.

Sarah Weiss: 

I always say being an entrepreneur is the fastest track to personal growth that you’ll ever take, because it’s not just a business thing. You need to become very emotionally mature.

Sarah Weiss: 

thing it’s you need to become very emotionally mature you need to really manage your mental health, you need to work hard at establishing boundaries. Like listen, you guys, I, when I started I was giving clients my cell phone number and they were texting me any day of the week, any time on a Saturday. Some of them were like so nasty to me and I was just like, oh this, I guess this is just the way I go, like they’re paying me, they can talk to me and treat me however they want, and I just thought that, like that was OK.

Andrea Elibero: 

Over here nodding like yeah, been there been there, done that, had all the experiences yep it’s such a rite of passage like do you remember the first time you put in like heart boundaries and stuck to them and you’re like, oh and like how good that felt amazing yeah and it, but it’s also so.

Sarah Weiss: 

It was so scary for me, um, because I thought that people would interpret it as me being like mean or rude, right. But I can remember, like when a mentor, like when I first started a program with a mentor and she went into Voxer with me and she immediately the first message she wrote was like I’m so excited you’re here. I’m in Voxer from nine to four. I come in about one to two times a day and I was like that was so refreshing and I’m so clear on what this relationship is going to look like. And so I immediately messaged her back and I was like that was incredible and I know that’s probably a copy and paste message that you send everybody, but that was incredible and that not that you need permission from anybody, but that was permission to me to say setting boundaries is not mean or rude.

Sarah Weiss: 

It actually provides quite a clear expectation and experience for people to use this program or however you’re working with them in a way that’s going to serve everybody, because you’re going to become very resentful of whatever it is very fast if you don’t set those boundaries. And it’s a constant work in progress for me. I’m not going to sit here and be like I have perfect boundaries. They’re perfect now, oh my gosh, it is a total work in progress. Like I was. Literally, I had to sit down the other day and figure out how I was going to word things to some of my current clients, because when you’re so in it with somebody, and I’m sure a lot of people can relate to this, because maybe you’re a done-for-you service provider, you have a lot of close contact with the person.

Sarah Weiss: 

There’s a difference between coming for feedback and emotional dumping.

Sarah Weiss: 

And the line gets very blurry when you are so in it with your people, and I understand, I totally get it, but it’s your job as the business owner to set those boundaries and be like hey, I would be able to support you so much better if you specified what you’re needing support on.

Sarah Weiss: 

So, essentially, let’s try this again and provide them examples Again. You guys, guys, it is a constant work in progress, um, and I think it will be forever, because we’re working with humans, not robots, and when it comes to working with somebody in their business, uh, you can’t help but sometimes have emotions, get involved, because, like, your business is kind of like your baby and their business is kind of like their baby, uh, and so it just serves everybody so much better to like right set those expectations and boundaries right totally, and we’re all here because we’re natural helpers, so like we want to dive in and do the things and you know, and it is difficult, I feel like especially service providers and coaches and people who are just like I want to help people you know to to realize that the boundaries are actually helpful.

Andrea Elibero: 

I remember similar to how you’re in that experience with your mentor who put in those boundaries.

Andrea Elibero: 

I remember being on like teams and I was like a young VA and I would see, you know, like, oh, I’ve been interviewing this person or this person’s coming in, and I would see this person who had been in business, you know some other type of service provider longer than me and had these like strict, like this is how I work, and I felt like I was like, oh, and then I was like followed, not everybody, of course, but you know, but for the most part it’s kind of like you give somebody a structure and they’re happy to follow it and they’re like, oh, great, I don’t have to think anymore, like this person has me and they’re going to tell me how to, like they’re going to hold this and I can just let go, you know, and I think that actually is relieving for people as well, to not have to think about, like all the things.

Andrea Elibero: 

So if, like, if you and your business have an actual structure where there are really good boundaries, then your clients are like OK, like I know the rules, I can play this game. And I feel like it’s just like such a weight off of everybody when, like, people know how to conduct themselves as well.

Sarah Weiss: 

Totally, because you talk about scaling and growing on this podcast, like that’s another thing that you know doesn’t have to do with like any kind of strategy in your business or any kind of how to in your business, but when you are growing like that, you have to learn how to hold more as you’re growing. And again, that’s like totally a personal development, emotional intelligence thing is like how do I hold more and look at things more objectively and not personalize things and I will say it again, I’m not perfect at this, but it just is something right as you’re growing that you have to learn to do. You have to learn to hold more because if you don’t if you don’t, your growth is going to completely plateau.

Andrea Elibero: 

You’re going to. You’re both. Not only will your growth plateau, but you also are on the risk of burning out. You’re on the risk of taking on too much, of overloading yourself, and then this business that you had envisioned now is this burden, and that feels terrible, so it’s. It is really important to to develop the skill and to practice this and to keep this top of mind. Yeah, the I wanted to ask also when you were transitioning, when you were pivoting, how did you know what were signs that you had? Like, oh, this is the road that I want to go down. Like, oh, like, okay, like I’m interested in this. Now I know I’m going to pursue that thing, because I think a lot of people also get tripped up at this stage when it’s actually time to pivot and do the new thing yeah, I’ll touch on a few different points in my journey.

Sarah Weiss: 

So I knew I wanted to pivot from like one-off logos and graphics to social media management because I was like I want recurring income, I want to be able to leave my speech therapy job. And then, when it came from like I want to pivot from social media management to primarily providing VIP weekends, I was getting burnt out as a social media manager and I knew right away that was not the path I wanted to take, because that’s why I left speech. And then when I went from, you know, just focusing on social media and content creation to focusing holistically on the business, I knew that it felt it didn’t feel fulfilling and I didn’t feel like I was getting people results by only touching their social media and that didn’t feel right. So that was just a feeling right. So that was just a feeling. And so I knew it was time to go to that next level.

Sarah Weiss: 

And sometimes it is going to be really logistical, like I want more recurring income, and sometimes it’s going to be like oh, this doesn’t feel right. I know it doesn’t feel right, let me make a pivot. So it starts feeling okay. Or so it starts feeling like a big F. Yes, like we didn’t leave our nine to fives so we could be like, eh, this feels all right. I don’t know, sometimes I hate it, like that’s not why we left our nine to fives. We left. We left for such a variety of reasons, be it freedom, money, time, uh, creative fulfillment.

Sarah Weiss: 

I know, for me it’s a whole combination of what I just mentioned, and so I don’t want it to feel like, yeah, it’s okay, it’s fine. I want it to feel like a huge F. Yes, like, oh, my goodness, like I am helping people get their message and vision and transformation across to the world so they can impact other people’s lives. Like I want. Like I want it to feel like that in my body. And so, if it’s not feeling like that for you, if it feels like I don’t know, it’s okay. Like, try and think, like, what can I do to make this feel like a huge F? Yes, because you’re never married to one thing. You don’t have to stay where you are. Because you have this self-proclaimed title. You can pivot and change and adapt as much as you want.

Andrea Elibero: 

And you know, what’s funny about the reasons you gave is that I think they are from all these conversations that I’ve done for my own journey. I think the reasons are very in line with where people are on their business journey, because I was similar when I went from VA to OBM. It was like, oh well, okay, I’m capped at my hours, I need to make more money. Like, okay, this OBM that makes more sense logistically. And then, when it, when it’s like OBM to coaching, it’s like more of the, the intuitive hit of like how is this feeling? Oh, I want something deeper, I want to serve more, and that’s where the coaching comes into play for me. So, like, it’s very interesting that I feel like.

Andrea Elibero: 

It really is like, although everybody’s on their own journey, I see these commonalities that I find to be really fascinating when I talk to all of these people.

Andrea Elibero: 

So it’s, it’s really cool to be at like the place in your business where you’re like, oh, like, now I really want to go deeper, like something like, and now I get to do the thing. That’s not just about the logistics, you know, it’s like to do the thing that, like, if this is what I want to do, this is like what makes me so happy and when I, like, am done with my day, I’m energized and all excited about it. I think that’s the place where, like I love seeing people get to you know, like that makes me so happy to be like, oh, these people are in love with their business and you can feel it Like you know, when you’re like, when you’re talking to them and they’re like so excited about it and and I think it’s really important for people to know that it’s totally possible to get there, like a hundred percent possible to get there right and it’s not gonna be on anybody’s timeline but your own right no, no like it’s.

Sarah Weiss: 

I don’t care who promises you that you could scale to six figures in six weeks in three days, I’ll get you yeah, right, right.

Sarah Weiss: 

It’s not because you are on your own journey I’m sorry that’s corny, but you are, and so you know you. You go through different things and they happen on your own time and and, honestly, like going, going back to being like pivoting and adapting and changing, it’s like I’d rather somebody help me that has gone through all of these things than somebody that has like been in the industry and took a course and now they’re saying, like I can help you scale. No, I’d rather find somebody like us that has gone gone from like writing a resume to being able to build a whole ass business, like that we know right like right.

Andrea Elibero: 

We know what’s happening and we know exactly how you’re feeling.

Sarah Weiss: 

Like we know yeah, we’ve walked the walk and there’s such power in like the nuances of growth and what happens and dealing with clients and dealing with holding more and dealing with structuring things and the emotions that come. There’s so many little nuances that you are so much better served by somebody that has actually walked the walk.

Andrea Elibero: 

Oh, 100%. And I’ll say I did an interview with Philly Day two episodes ago and she does content repurposing and she was saying that she had a coach she was working with who was just a coach, who had no idea what she was doing, and it was the most unhelpful thing like on the planet because she didn’t understand and then it wasn’t until she and then she created an agency, whatever. So then she got a coach who knew how to create an agency for service providers and then everything shifted in her business. So you absolutely need somebody who has done what you want to do like, who has gone on that path, in order to understand you.

Andrea Elibero: 

So don’t get tricked by the bitches and blazers who have done you know, don’t have your experience, because it’s there, there is a completely something magical in it, because we’ve gone through it, we know and we know exactly what you’re feeling and know all the mistakes we’ve made and the things that worked for us and how to see it for you, because not everybody is different, right, so so, but at least we know, and there’s something like beautiful on that. So, last thing, truly almost last thing. So the very, very top. So somebody wants to grow. They’re like, oh, they’re saying sarah, this is amazing, like I want to do what you’ve done. What is like the one, like biggest thing that you can tell them that you’ve learned on your journey that you would like to share.

Sarah Weiss: 

Yeah, put things yeah, put things out into the universe before you think they’re ready. I grew my business without having any fancy launches. I didn’t. I made a video on TikTok like two years ago and I was like you guys, what the F is a launch? Like I didn’t even know what that was. But I had grown my business and made enough money to leave my master’s level speech therapy job.

Sarah Weiss: 

So I did not download, launch PDFs, I did not take a course, I did not Like I just put things out into the world before by quote, unquote industry standards. They were ready and that has served me so well throughout my entire business. And that’s not the most proper answer and maybe that’s not the way that most people get things done. But by putting things out into the world before they’re perfect, before you think they’re ready, that’s what’s going to make you grow, because once they’re out into the world, you can do pivoting and tweaking and make them better. But if they’re just like sitting in a Google Doc or sitting in your brain, that’s not going to do anything for you. So put things out into the world before you think they’re ready.

Andrea Elibero: 

Well, also along the same lines, if you wait until they’re quote unquote ready, you’re going to put it out into the world and then realize they’re not ready. You’re going to want to change it, right, you’re going to want to tweak it. Once you actually start doing it, there’s things you’re going to change about it. Anyways, I promise you that. So, yes, beautiful tip, beautiful Okay.