5 Reasons Your VA Business Needs A Blog

ByAndrea Elibero

You’re not a blogger. You’re a VA. I get it.

But surprise! You’re a self-made soulpreneur on a mission to create the high-vibe lifestyle of your dreams and you, my friend, will be wearing many hats along your VA career path.

Blogger doesn’t HAVE to be one of them, but it should be.

Listen, I was on the same rickety boat you may be currently on. Overwhelmed. Stressed. Not an extra minute in the day for self-care, never mind blogging.

I got myself off that boat and into one that sails much smoother. That’s why I’m here, writing to you, offering tips and resources day in and day out–to reach out a helping hand and offer a seat on this much more tranquil boat.

Tips and resources like How To Use Facebook To Find Your Dream Clients, The Systems Your Business Needs To Thrive, and What Are SOPs And Why You Need Them.

Today I’m sharing with you the importance of blogging. Like many of the business ventures you will be embarking on, blogging is an initial investment of time, but one that will pay off tenfold in the long run if you stick to it.

Here Are 5 Reasons Your Virtual Assistant Business Needs A Blog

1. Gets You Found

This is the number reason you need a blog. A blog increases visibility in this big world wide web. Unfortunately, a beautifully designed website is just not enough to get you ranked on the first page of search engines. When people search “Virtual Assistant for (insert your industry)” your goal should be to rank on that first page. Blogs can help with that by using appropriate keywords that strengthen SEO. The more content you create, the more organic traffic you will drive to your site.

2. Inserts Authority 

A blog is a great way to insert authority in your field and establish yourself as an expert. By sharing tips, how tos, and resources, your potential dream client is more likely to trust you and therefore hire you.

3. Keeps Your Audience Updated 

Unlike an evergreen, stagnant website, a blog is ever changing with fresh, new content. This is the perfect platform to create buzz over new offerings, milestones, and launches. Let your clients and potential clients know you are a flourishing business with exciting announcements on your blog.

4. Build Your Email List

If you think email is dead, think about how much time you just spent on emails today. They are far from dead. As a matter of fact, they’re alive, thriving and the perfect intimate space to convert leads into clients. Your blog is the perfect tool to build that list.

5. It’s fun! 

Blogs don’t have to be all boring business–as a matter of fact, they shouldn’t be. This is YOUR blog, so showcase YOUR personality and write from the heart. Your blog doesn’t have to be “perfect” (whatever that means), it just has to be consistent, resourceful and authentically you.

If you went from rolling your eyes at the thought of blogging to perking up your ears, I want to invite you to an exclusive party I’m hosting with my dear friend Janelle from The Free Spirit Foodie:

A Blog Party: A Mini Masterclass on the Basics of Blogging

Janelle and I will be covering:

  • How to use keywords on blog posts to strengthen SEO and help you rank higher on search engines
  • What kind of posts to write for your dream client
  • How to use your blog to increase email subscribers
  • How to tell stories that build trust > generate leads > get you hired
  • Resources to get you started immediately
  • And so much more!

It’s only $27 for invaluable information and seats are limited. I hope to see you there!

If you want to follow along with my journey, want to learn some more business tips, or see some cute dog videos, let’s be internet friends!

Whether you’re a wellness virtual assistant starting out and wanting a roadmap to build your business, a soulpreneur wondering what an online business manager can do for you, or you want a discount on my favorite business tools, check them out here!